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Dog treat business

Dog Bakery Spotlight – Lazy Dog’s Cafe

Lazy Dog’s Cafe

Owner: Elizabeth Hobbs

Location: Wellington, Colorado

Elizabeth received a special surprise birthday gift for her 21st birthday – a beautiful six-week old boxer mix puppy! She named the dog Frayja, after a Norse goddess, and Frayja’s Pupcakes launched in 2011.  The small dog bakery in Athens, Georgia (Go Bulldogs!) was Elizabeth’s solution  for a common client concern. “While I was working at an animal hospital, many of the clients were concerned about the quality of the dog treats manufactured in other countries.” News reports about recalls and animal deaths were frequent.  She realized there was a market for healthy and natural dog treats and her bakery would fill this need.

Peanut butter dog treats
Peanut butter dog treats with Fido’s yogurt icing

“My job made it easy for me to market and gain clientele via word of mouth.” She started out making dog treats available to dog rescue organizations, dog adoption events, other charity events and helping clients with dog birthday parties.

But there was one small problem. Customers had difficulty pronouncing the name of the business! One year later, while lying in bed with her “pack” which now included a new rescue dog named Turbo,  the “aha!” moment appeared: “We were a bunch of lazy dogs!” The new business name stuck.

She sells her healthy dog treats through her Etsy shop. You can find colorful,  all natural peanut butter dog treats decorated with yogurt dog treat icing like the ones shown in the photos.

all natural dog treats
Healthy peanut butter dog treats decorated with Fido’s Royal Icing

Elizabeth drizzles all natural sugar-free royal icing for dogs on her treats for decoration.  She offers this caveat: ” I CAN’T believe how many people say they are using a yogurt icing on dog treats when they are really using real sugar-filled royal icing! They have confided that their icing has NO yogurt in it.”

Customers can choose the colors for the icing, and there are are a variety of dog cookie shapes to choose from as well. Treats can be shipped which makes for a great dog gift idea or a pet gift basket.

Elizabeth has some great ideas for dog treats in the works and hopes to expand soon to cat treats with her own home-grown catnip!  She says, “Our goal is to always use all natural, human grade ingredients that are safe and healthy for our pups.”

So, gather your dogs, be “lazy”, and surf on over to Lazy Dog’s Cafe and see what new offerings are baking up!

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 Visit K9Cakery.com for dog bakery supplies and the award-winning Fido’s Frosting, the all natural, sugar-free, yogurt dog treat frosting and icing that does not melt!