Q: A competitor is copying my packaging and taking my wording that I use for my dog treats on the packages and my website. This person lives is in the same city and has even bought from me. It is frustrating because I am the one doing the work. Is there anything I can do about it?
A: All great products will be copied sooner or later. So feel flattered! Figure out what sets you apart from everyone else and promote the difference.
- Do you make peanut butter dog treats using your own special homemade peanut butter?
- Do you give out a bone shaped balloon with every dog birthday cake?
- Do you have a unique decorating technique for your dog treats?There are certain bakers who are so consistent with their decorating technique and colors that you can look at a treat and know it came from them. Do you use sophisticated recipes because you understand how to use ingredients correctly?
As I am not an attorney, this is not legal advice, but rather ideas and recommendations from other dog treat business owners.
- Commercial packaging is not original nor unique. Create an original logo and trademark it. Make labels with your trademarked logo and put them on your packages. Your competitor can do the same, but the logos will set you apart. You cannot prevent someone from buying the same stock.
- You can create original packaging with specific artwork which can be trademarked, but it will not be cheap.
- Wording on websites can be similar. To set your business apart, use a consistent style that will become associated with you.
The best thing to do is to keep moving forward with your amazing business. And remember: Losers are not copied. The fact that you have a copycat means you are successful and on the right track! Keep taking the time and effort to create quality. This will show throughout your products and services.
Visit K9Cakery.com for dog treat packaging supplies and other dog bakery supplies!