What is the most economical way to make business labels for my dog products? I have software to print the labels but that gets expensive. I would like to add more color to my name labels but the ink also gets expensive.
The best way to save money is to have your labels printed in bulk by a printer. Find a local printer with whom you can establish a relationship or look for online companies that specialize in labels. The way to save money is to print quantity. The more labels you print, the lower the cost will be per label.
Consider printing your logo in color. You can use this label for all of your products. You can even stick it on packages that you ship so that the recipient sees right away that the package is coming from you!
If you offer various flavors of dog treats, you may choose to print those up on your own with simple black ink especially if you might change your ingredients or offerings. Otherwise, you could end up with leftover labels that you cannot use.
Another idea is to use printed packaging. However, the same rule applies: large quantities will make the cost economical.
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Visit K9Cakery.comfor dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!
Imagine! Healthy dog treats made using fresh home-grown ingredients!
Kimbra grows apples, zucchini, carrots and pumpkins in her own garden. She says that Southern Oregon is a large farming community, so she can easily get the freshest ingredients to bake with.
Her healthy “crunchies” are about to be featured in a local holistic vet’s office. In fact, the vet’s own dogs love her treats. Not bad for a new dog bakery!
After bringing a new puppy home, she began to research dog food and dog treats to find the best products for her pet. But in doing so, she learned that there were many recalls and problems associated with pet treats manufactured in China. So she started making her own natural dog treats. Kimbra says, ” I love to bake so this was a perfect hobby for me.”
She shared her homemade dog treats with friends and family and received positive responses, so she decided to try to make money doing something she loved to do. “My dog treat business became official on June 14, 2013 and so far I am doing well! I sell at local farmers markets and online through my website.”
For the business name, she credits her niece who suggested that she use her unique first name. Thus, the alliterative “Kimbra’s K9 Crunchies” was created and I am sure you will agree, quite memorable!
Two of her popular dog treats include the following:
Peanut butter banana crunchies
Sweet potato apple crunchies:
These healthy dog treats are made with oat flour and brown rice flour. She makes her own peanut butter and uses locally grown foods to prepare her treats.
The treats are all natural dog treats and have no soy, wheat, corn or artificial preservatives.
My world changed forever in 2008 when my golden retriever, Dylan, was diagnosed with lymphoma. Caring for Dylan forced me to take a close look at the ingredients in store-bought dog treats. I did not like what I saw! I started baking my own healthy dog treats. I thought there must be other dog parents out there who would prefer healthier dog treats than were available as well.
Unfortunately we lost Dylan in July 2009. But a few months later. Nugget, a golden rescue, joined our family, and got me involved with the Golden Retriever Rescue in South Africa.
Then, in 2012, my husband and I started our dog products business. We make healthy dog treats, and we also have a line of elevated dog beds, water bowl stands, and leash holders. We picked the business name of “Tailor Made Beds & Biscuits” because our products are made specifically for the four-legged family members.
We sell our products on our website and we also exhibit at dog shows and farmers markets. Our dog treats come in three flavors:
Peanut Butter & Oats,
Peanut Butter, Oats & Coconut
Marmite & Ostrich Biltong (which is like jerky). These are South African favorites.
Future treats coming include pupcakes to celebrate dog birthdays. We are also considering making cat treats, too, as soon as our cats stop destroying the catnip we plant!
A farmers market is a great place to gain exposure for your dog treat business. Figuring out what to bring with you is often stressful. Read these tips from an experienced farmers market vendor to help you get started and enjoy the experience!
Cristina Egnew from Cristina’s Dog Treats, a dog treat business based in Tillamook, Oregon, offers this advice to those doing an event for the first time. “In most cases everything about the first event can be stressful,” she says. “You will probably be asking yourself the following questions: How much product do I take, what do I need, do I have enough change, what if I don’t sell anything, what have I gotten myself into?”
A farmers market veteran, she shares what she does to help you reduce the frustration and ease the process.
1) How much product? Cristina says, “I have a simple rule when it comes to selling my dog treats at farmers markets. Take a minimum of $100 of each product.”
“For example, I would take at least twenty-five (25) 4 oz bags: four bags of four different flavors and five variety packs. This rule has saved me many headaches. As you attend more markets, you will get a better idea of what your customers want and you will adjust your product quantities.”
2. What else to bring besides product? “This does depend a little on the venue but not too much. I like my stuff organized so I have a supply tote with basic supplies.”
Basic supplies. These include the following – in Cristina’s words:
Tablecloths. Take at least one extra because you never know when you’ll need it. Things happen like a dog urinates on the cloth or the table is large and you need two cloths to cover it. You can even use the tablecloths as a backdrop in your space or stall.
First-aid kit. Things happen. I keep mine stocked with the basic supplies plus I have added hand warmers, aspirin, and anti-itch spray.
Miscellaneous bag. This contains tape, a white board, board pens and pen cleaner, note cards, two ball point pens, scissors, string, safety pins, and other items that make it easy to display and label.
Paper towels, dry rag and wet wipes. If you have ever been slimed by a Newfie, you understand! It rains a lot here in Oregon, so I have to be prepared to dry off my tables, totes, and display items when they get wet.
Bungie cords. Not only will they keep your totes closed, but you can use them to anchor your sign.
Sign Folder. I put my signs listing flavors and prices into a folder that I keep in my supply tote. This ensures that I don’t forget it or misplace my signs.
Extras. I live on the Oregon coast where the outside temperature gets cold so I have a throw, gloves, extra pair of socks , hair brush and ear-warmers in the supply tote as well.
For indoor venues. An extension cord and surge bar comes in handy.
Banners and business cards. I keep these with my basic supplies so I never forget them.
Display table set-up at a farmers market.
Other useful items:
Display items. I keep all my display items together. Any small pieces are in a bag attached to the larger piece they go with. I like display items that collapse or can be stacked on each other.
Tables. In most cases you can get away with one table. If I find I need more room I’ll stack totes and cover them with my second table cloth.
Chair. I always take my own chair. Personally, I prefer the artist chairs because they’re easier to get in and out of and place you higher.
Canopy and weights. There are several different brands available but I like the Caravan Canopy(click to see product.) Why? It is one of the few brands that you can actually set up by yourself without a problem and I have found they withstand the wind better then other tents. I have had the same one for 10 years now and it has held up through high winds.
Food and drinks. You will be there a long time so make sure you have nourishment.
Supplies for the dog. If you plan to take your pet, make sure you have everything you need to keep him/her comfortable. I bring a dog bowl and water for the public.
Side curtains. These are great to have especially if it’s raining or windy, or for some privacy for your space. I have a neighboring vendor who never stops talking so my side curtain goes up.
How much change to bring? My cash box starts with $100. How you price your products will dictate the type of change you will need. Personally, I like even prices – it just makes my life easier. For example: If you are selling dog treats 3 for $1, you will want to have some pennies because there will be customers who only want to buy one which comes out to 33 cents. My prices are in 25 cent intervals which makes it easy to quickly add totals in your head. So my till looks like this: $10 in quarters, $20 in tens, $25 in ones, and $45 in fives. You can always adjust or take extra but make sure to mark it so you remember what you started with after a long day.
Set up and tear down. I see more vendors freak out about this over anything else. The more you do it the easier it gets but here’s a trick: practice a few times at home including loading and unloading. By going through the motions ahead of time, you can figure out how to best set up your display. Take photos or draw a diagram so you know what to do and save time. Once you decide how you will set up, I highly recommend this next exercise: load your vehicle with all your stuff, get in, then time yourself getting out and setting it all up. Why? Now you will know how much time you need to get ready and how early you need to arrive at the event. Always add 15 minutes to the time especially at a farmers market because there could be a traffic jam caused by other vendors dropping things off. After tear down, make sure to pack your supplies correctly. You will save time later and be ready to go for the next event. I watch so many vendors just throw their things in totes that have to be repacked. It makes it easier to find items as well.
Work on a craft project. I make cat toys and dog toys, so I bring my supplies. People will come over just to see what I’m working on!
Load the night before. Then you can sleep in a bit longer the morning of the event!
We thank Cristina for these words of wisdom. She regularly exhibits at farmers markets, so her advice comes from a lot of experience. Please visit Cristina’s Dog Treats to learn more about her business and find out where she will be exhibiting next!
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Visit K9Cakery.comfor dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!
Spoiling my pup Opie is a no-brainer for me and, like many other dog lovers, I’d sacrifice items for myself to get him anything from healthcare to a new toy. Needless to say, gourmet dog treats was a typical area for me to splurge, especially since I grew up in Kansas City, where Three Dog Bakery kind of started the whole gourmet dog treat trend. In Kansas City, there are plenty of stores with all sorts of goodies, but when I moved to North Carolina I realized the selection was miniscule. I began experimenting with recipes and my passion for it blossomed.
After two layoffs in the journalism industry, I realized despite having a genuine love of reporting, it was unlikely to be the field I retired in. I always loved the idea of opening my own business, but it wasn’t until I visited a North Carolina town with my partner, Brandon, that I realized a gourmet dog treat business really is what I wanted. I did research and found out that there really is a market for this business and the trend isn’t going away anytime soon, so having a barkery was the perfect way for me to share my passion with others.
I’d like to highlight Opie, an 8-year-old Lhasapoo, and Boxers Max and Lady as the inspirations for Kansas Sweetie Barkery.
Currently Kansas Sweetie Barkery is a face-to-face and Internet based business. We market our treats through a vast network in our local community built through very public professions, including my job as a reporter. Face-to-face sales also include displays at local farmer’s markets, fairs and festivals. When it comes to internet sales, word of mouth and social media are instrumental. We utilize Instagram, Facebook, Pinterest and our website to get the word out about events, new products, contests and upcoming holidays.
Our name was actually developed through brainstorming with my partner, Brandon. I knew I wanted to capitalize on my upbringing in Kansas City and all the city is known for, such as BBQ and Jazz & Blues. Brandon pitched Kansas Sweetie Treats, but we switched it to “Barkery” to better convey the true nature of the business. It is amazing how many people have never heard of a “barkery” before, but smile as soon as they realize we offer gourmet ways to treat their pooches.
We don’t have a “most popular treat” at the moment. We follow our customers and bake and develop dog cakes and dog treats according to their needs and requests. Our website has photos of each of our individual treats while our Facebook page has some shots of the process to make the treats.
I think our Red Meat Ruby Slippers is a unique product idea. These dog treats are modeled after the shoes worn by Dorothy in the “Wizard of Oz”. They are beef-flavored and decorated with colored sesame seeds. We have a special Oz photo contest associated with these treats.
We do presentations at the Boys & Girls Clubs of Nash/Edgecombe Counties about entrepreneurship. We have the children from the club decorate treats with what they want to be when they grow up. $1 from each sale is donated back to the club to help support the budding entrepreneurial dreams.
I got started making dog treats for my newly adopted beagle who had allergies to store-bought treats. Making homemade dog treats turned out to be so much fun and relaxing. I loved to spoil my little girl.
There were no dog bakeries in my town. The only fancy dog treats I could get were from a pet store that did not take special orders for hypoallergenic dog treats.
I gave some of my homemade treats to a friend and then the next thing you know, people were asking me to make treats for their dogs! Through word of mouth, I began selling to just local dog owners. I have a full-time job, so I decided I would start an online dog bakery so I could manage it easily when not at my job.
The name of my business came about when one of my kids was watching television and they were talking about “P-town” (Provincetown). He asked if it meant “Pup-town”.
I thought it was super cute so I decided to use the name Pup-town Bakery.
I market my dog treats on the internet, through my Facebook page, and I attend craft shows and vendor events.
My most popular treats are my ever so awesome “Pup-staches.” This photo shows a customer modeling a “stache”…LOL!
I make dog birthday cakes too. My most popular birthday orders are for my giant birthday cookie pack.
It’s a foot-long bone that is personalized and includes 4 dog cookies for fur-guests.
The giant cookie may be a bit much for smaller dogs so I created a birthday paw pack.
It includes two paws – one personalized and one says “Happy Birthday”. It also includes two cupcake cookies with the dog’s age, and three small dog cookies.
For any event where I sell, I always donate a portion of the proceeds to a local pet organization such as Friends of Homeless Animals or the local shelter.
We are a family of animal lovers who started making homemade dog treats for our two dachshunds, Kaiser and Jaeger, to make sure that they got healthy treats with all natural ingredients.
Our boys loved our homemade treats so much, we shared them with our friends so their dogs could have healthy dog treats too. After receiving requests for more, we decided to go into business.
We opened “The Pawtastic Barkery”, a gourmet dog treat business, to make healthy gourmet dog treats available to other animal lovers. We chose that name because it translates into “The Fantastic Bakery” in dog speak. (We speak fluent dachshund.) We wanted a name that would be both cute and memorable for our human customers as well.
Our treats are made by humans, but approved by dogs. Our most popular flavors are the Beddar Apple Cheddar Dog Treats, and our Woofin’ Good Apple Cranberry Oatmeal (Gluten Free). We also have a popular gluten free/vegan dog treat: Apple Pie.
We bake both soft and crunchy treats. The crunchy treats will last over 2 months when properly stored and the soft dog treats are like a fresh human bakery product, but lasting up to a month in the refrigerator. All of our ingredients are 100% human grade and contain no artificial preservatives. We bake to order to ensure the freshest product possible.
Our products are available through our website. Our first appearance at a Farmers Market is coming up and we plan to do more in the future for local exposure. We created a line of specialty dog treats for the markets. It was a lot of fun creating the names!