marketing dog treats

Dog Treat Ingredients And Customers

Q:  I use only healthy ingredients in my dog treat recipes. There seems to always be someone, who will either approach me in person when I’m displaying at a farmers’ market or fundraiser, or through comments on my blog, who wants to disagree with my choice of ingredients. Any advice?

Frosting Fran

A: You are not alone! First of all, do not take it personally. You have undoubtedly spent a lot of time researching your recipes to put together a winning combination of ingredients that will produce the best dog treats for your customers. There might be a lack of knowledge, a reliance on rumor or misconception, or something else. 

We know of one woman who tastes all dog treats before giving any to her dog. If she doesn’t like them, she will say so and then say that she would never let her dog eat one. (Meanwhile, her dog whines and salivates while watching her eat the treat.)

Do not feel the need to defend your recipes. You know what your customers want. Not everyone will be in your target market. Thank them for stopping by and tell them it seems that your products are not what they are looking for. Then let them move on.

Blog comments prove you have readers! A little education or clarification in a reply to the comment may suffice. Use it to your advantage and write a new post addressing the concern to which you can refer others in the future.

You are not obligated to post an egregiously rude or vulgar comment as it serves no useful purpose. Having comment moderation enabled on your blog will give you control over this.

Kol’s Notes, a popular and well-written dog blog with original and interesting recipes for dog treats, heads off the issue by letting readers know that not all the posted recipes will be right for their particular dog, and offers alternatives if applicable. One recipe does not always fit all.

Visit K9Cakery.com for all natural dog cake mixes and dog cake mixes. Find the award-winning all natural Fido’s Frosting dog treat frosting and icing that does not melt!

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