Dog bakery business

Dog Bakery Spotlight: Kansas Sweetie Barkery

Kansas Sweetie Barkery

Owner: Brie Anne

Location: Rocky Mount, NC

dog bakery business
Just baked!

Spoiling my pup Opie is a no-brainer for me and, like many other dog lovers, I’d sacrifice items for myself to get him anything from healthcare to a new toy. Needless to say, gourmet dog treats was a typical area for me to splurge, especially since I grew up in Kansas City, where Three Dog Bakery kind of started the whole gourmet dog treat trend. In Kansas City, there are plenty of stores with all sorts of goodies, but when I moved to North Carolina I realized the selection was miniscule. I began experimenting with recipes and my passion for it blossomed.

After two layoffs in the journalism industry, I realized despite having a genuine love of reporting, it was unlikely to be the field I retired in. I always loved the idea of opening my own business, but it wasn’t until I visited a North Carolina town with my partner, Brandon, that I realized a gourmet dog treat business really is what I wanted. I did research and found out that there really is a market for this business and the trend isn’t going away anytime soon, so having a barkery was the perfect way for me to share my passion with others. 

dog bakery business
Opie enjoys a blueberry banana dog treat

I’d like to highlight Opie, an 8-year-old Lhasapoo, and Boxers Max and Lady as the inspirations for Kansas Sweetie Barkery.

Currently Kansas Sweetie Barkery is a face-to-face and Internet based business. We market our treats through a vast network in our local community built through very public professions, including my job as a reporter. Face-to-face sales also include displays at local farmer’s markets, fairs and festivals. When it comes to internet sales, word of mouth and social media are instrumental. We utilize Instagram, Facebook, Pinterest and our website to get the word out about events, new products, contests and upcoming holidays.

Our name was actually developed through brainstorming with my partner, Brandon. I knew I wanted to capitalize on my upbringing in Kansas City and all the city is known for, such as BBQ and Jazz & Blues. Brandon pitched Kansas Sweetie Treats, but we switched it to “Barkery” to better convey the true nature of the business. It is amazing how many people have never heard of a “barkery” before, but smile as soon as they realize we offer gourmet ways to treat their pooches.

Gourmet dog treats
Red Meat Ruby Slippers

We don’t have a “most popular treat” at the moment. We follow our customers and bake and develop dog cakes and dog treats according to their needs and requests.  Our website has photos of each of our individual treats while our Facebook page has some shots of the process to make the treats.

I think our Red Meat Ruby Slippers is a unique product idea. These dog treats are modeled after the shoes worn by Dorothy in the “Wizard of Oz”. They are beef-flavored and decorated with colored sesame seeds. We have a special Oz photo contest associated with these treats.

We do presentations at the Boys & Girls Clubs of Nash/Edgecombe Counties about entrepreneurship. We have the children from the club  decorate treats with what they want to be when they grow up. $1 from each sale is donated back to the club to help support the budding entrepreneurial dreams.

Visit us: Kansas Sweetie Barkery

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Visit K9Cakery.com for dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!

 

Dog bakery business

Dog Bakery Spotlight: The Pup-Town Bakery

The Pup-Town Bakery

Owner:  Ruthy Gouveia-Rodrigues

Location: Fairhaven, Massachusetts

I got started making dog treats for my newly adopted beagle who had allergies to store-bought treats. Making homemade dog treats turned out to be so much fun and relaxing. I loved to spoil my little girl.

There were no dog bakeries in my town. The only fancy dog treats I could get were from a pet store that did not take special orders for hypoallergenic dog treats.

I gave some of my homemade treats to a friend and then the next thing you know, people were asking me to make treats for their dogs! Through word of mouth, I began selling to just local dog owners. I have a full-time job, so I decided I would start an online dog bakery so I could manage it easily when not at my job.  

The name of my business came about when one of my kids was watching television and they were talking about “P-town” (Provincetown). He asked if it meant “Pup-town”.

dog treat business
The Pup-town Bakery is know for its “Pup-stasch”
dog treats

 

I thought it was super cute so I decided to use the name Pup-town Bakery. 

I market my dog treats on the internet, through my Facebook page, and I attend craft shows and vendor events.  

My most popular treats are my ever so awesome “Pup-staches.” This photo shows a customer modeling a “stache”…LOL!

dog birthday cake
Birthday cookie pack

I make dog birthday cakes too. My most popular birthday orders are for my giant birthday cookie pack. 

It’s a foot-long bone that is personalized and includes 4 dog cookies for fur-guests.

 

 

The giant cookie may be a bit much for smaller dogs so I created a birthday paw pack.    

Pup-town_bakery_3
Small dog birthday pack

It includes two paws – one personalized and one says “Happy Birthday”. It also includes two cupcake cookies with the dog’s age, and three small dog cookies.

For any event where I sell, I always donate a portion of the proceeds to a local pet organization such as Friends of Homeless Animals or the local shelter. 

Click this link to visit The Pup-Town Bakery online.

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Visit K9Cakery.com for dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!

dog treat business

Dog Treat Business Spotlight: The Pawtastic Barkery

The Pawtastic Barkery         

Owners: Lisa and Doug Von Heeder        

Location: Las Vegas, Nevada                                     

                                                                                        

We are a family of animal lovers who started making homemade dog treats for our two dachshunds, Kaiser and Jaeger, to make sure that they got healthy treats with all natural ingredients. 

Our boys loved our homemade treats so much, we shared them with our friends so their dogs could have healthy dog treats too. After receiving requests for more, we decided to go into business.  

We opened “The Pawtastic Barkery”, a gourmet dog treat business, to make healthy gourmet dog treats available to other animal lovers. We chose that name because it translates into “The Fantastic Bakery” in dog speak. (We speak fluent dachshund.) We wanted a name that would be both cute and memorable for our human customers as well.

Our treats are made by humans, but approved by dogs. Our most popular flavors  are the Beddar Apple Cheddar Dog Treats, and our Woofin’ Good Apple Cranberry Oatmeal (Gluten Free).  We also have a popular gluten free/vegan dog treat: Apple Pie.

gourmet dog treats
Left to right: Beddar Apple Cheddar Dog Treats, Apple Pie Gluten Free/Vegan Dog Treats, Woofin’ Good Apple Cranberry Oatmeal Gluten Free Dog Treats

We bake both soft and crunchy treats. The crunchy treats will last over 2 months when properly stored and the soft dog treats are like a fresh human bakery product, but lasting up to a month in the refrigerator. All of our ingredients are 100% human grade and contain no artificial preservatives. We bake to order to ensure the freshest product possible. 

Our products are available through our website. Our first appearance at a Farmers Market is coming up and we plan to do more in the future for local exposure.  We created a line of specialty dog treats for the markets. It was a lot of fun creating the names!

See all of our gourmet dog treats on our website: The Pawtastic Barkery 

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Visit K9Cakery.com for dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!

dog treat business

Dog Treat Business Spotlight: Baron & Henry’s Homemade Dog Treats

Baron & Henry’s Homemade Dog Treats                                                                                       

Founded by: Suzanne Cushing                                                                                                        

Location: Pembroke, ME

As a conscientious dog mom, I was determined to only let my “boys” have safe dog treats. The best way to ensure that all the ingredients were acceptable was to make my own.

So I started making homemade dog treats.  I gave some to a friend, and then she referred someone else, and through word of mouth, people began asking for my treats for their dogs. Somebody suggested that I exhibit my treats with my other crafts at a local craft fair, so I did and generated quite a bit of interest!  I look forward to the craft fairs. They are a great way to promote locally.

Our most popular treats are the peanut butter dog biscuits. We also make special dog treats to celebrate the various holidays, like our Valentine dog cookies.

dog treat business
Left to right: Peanut butter dog biscuits, cheese dog treats, Valentine treats for dogs, blueberry dog treats

I named my little venture after my beagles. Baron is the  stubby guy and Henry is the wiry one. Baron came all the way from Missouri,  but Henry is a local boy. Anyone who has beagles can tell you that there is never a problem with too many leftover treats in the house! 

I would like to share a story. The black dog in the photo was named Ruger. He was very sick and would not eat.

Dog treat business
Ruger

 

He didn’t have long to live so I made him a big batch of treats…and he ate them all. He loved the blueberry  and the cheese that are shown in the collage above.  He went to the bridge shortly after this picture was taken. He was such a sweet boy. I wanted to share this picture in his memory.

I also wanted to share the note that his owners sent: “We thank you so much for your wonderful treats. Ruger wagged his tail like mad when he saw the very large bag of wonderful bones. Words can not say how much we thank you.”

This is why I do what I do – to bring joy to dogs especially like Ruger and his wonderful family.

 

Join us on Facebook: Baron & Henry’s Homemade Dog Treats.

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Visit K9Cakery.com for dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!

gourmet greyhound marketing dog treats

Dog Treat Business Spotlight: The Gourmet Greyhound

The Gourmet Greyhound                                                                                                            

Founded by: Ellen Cobleigh                                                                                                            

Location: Houston, Texas 

Q:  How did you start your dog bakery business?  

A:  The Gourmet Greyhound is my hobby.  There are a lot of dog owners living in

ice cream dog treats
Ice cream paws

my complex. We have monthly functions where for everyone to attend. So I make sure to put large trays of dog cakes and ice cream paws on the dessert table.  I own two greyhounds, and am usually fostering a third at any given time. I always include a photo card of my dog Hillary on trays or put stickers with her face on treat bags. I call my dog “Chef Hill” and tell people that she has been very busy baking for her friends.  

I got the idea when I saw shortbread threats attached to a bag of kibble in the grocery store as a bonus item. I have always loved baking so I decided I would make my own dog treats!

Q:  It sounds like coming up with a name was very easy for you.

A:  My dogs are well-known in the neighborhood, and Hillary is a retired athlete used to a certain lifestyle. I decided on the name “The Gourmet Greyhound” because of the association that was already present. I live in the city and walk the dogs several times a day. Even the homeless community knows us.

Carrot cake for dogs
Carrot cake for dogs

Q:  What are some of your favorite dog cakes to make?

A: My guys love carrot cake. I make it with peanut butter, vanilla and honey.  

The photo on the right shows the dog cake. I decorated this cake with Fido’s Frosting colored to look like chocolate frosting.

I live close to New Orleans,  so I created the King Cake for dogs so they could celebrate Mardi Gras too!                                             

King Cake for Dogs
King Cake for dogs

 

That’s a photo of that cake on the right.

Right now, I depend on word of mouth about my dog treats known. But as I get better known, my King Cake is becoming popular.

 

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Visit K9Cakery.com for dog bakery supplies and the award-winning Fido’s Frosting, the all natural yogurt dog treat frosting and icing that does not melt!

cello bags with paw prints

Dog treat packaging is being copied

Q: A competitor is copying my packaging and taking my wording that I use for my dog treats on the packages and my website. This person lives is in the same city and has even bought from me. It is frustrating because I am the one doing the work. Is there anything I can do about it?

Frosting Fran

 A: All great products will be copied sooner or later. So feel flattered! Figure out what sets you apart from everyone else and promote the difference.

For example:

  • Do you make peanut butter dog treats using your own special homemade peanut butter?
  • dog bone balloonDo you give out a bone shaped balloon with every dog birthday cake?
  • Do you have a unique decorating technique for your dog treats?There are certain bakers who are so consistent with their decorating technique and colors that you can look at a treat and know it came from them. Do you use sophisticated recipes because you understand how to use ingredients correctly?

As I am not an attorney, this is not legal advice, but rather ideas and recommendations from other dog treat business owners.

  • Commercial packaging is not original nor unique. Create an original logo and trademark it. Make labels with your trademarked logo and put them on your packages. Your competitor can do the same, but the logos will set you apart. You cannot prevent someone from buying the same stock.
  • You can create original packaging with specific artwork which can be trademarked, but it will not be cheap.
  • Wording on websites can be similar. To set your business apart, use a consistent style that will become associated with you.

The best thing to do is to keep moving forward with your amazing business.  And remember: Losers are not copied. The fact that you have a copycat means you are successful and on the right track! Keep taking the time and effort to create quality. This will show throughout your products and services.

Visit K9Cakery.com for dog treat packaging supplies and other dog bakery supplies!